E commerce 2015 Business Technology Society 11th Edition Test Bank by Kenneth C. Laudon,‎ Carol Guercio Traver

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Product Description

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce.

E commerce 2015 Business Technology Society 11th Edition Test Bank by Laudon and Traver

E commerce 2015 Business Technology Society 11th Edition Test Bank by Laudon and Traver

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

Table of Contents

1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
9. Online Retailing and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Product Description

Language: English

ISBN-10: 0133507165
ISBN-13: 978-0133507164
ISBN-13: 9780133507164

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